PHARMACEUTICAL MARKET
Solutions
The solutions provided by Cresselle cover a wide spectrum of applications and the
experience gained from working with our clients has provided us with an in-depth
knowledge of the pharmaceutical problems and needs.
Cresselle currently provide the following solutions tailored specifically for the
pharmaceutical market :-
-
Customer Relationship Management (CRM)
Our CRM offering provides you with a bespoke solution allowing your sales team to
enter their calls and log the call details. Your complete organisation can then
access this information via the internet and run any of the available reports.
-
Product Licensing Management
An important part of the pharmaceutical sales is ensuring your products are in-licence.
This solution enables you to track both your competitors and your own product licences.
Cresselle use cutting edge technologies in building our solutions and add our experience
and innovation to ensure they work for you. We are always interested in discussing
any needs you may have.
Information Management
Cresselle have worked with numerous pharmaceutical manufacturers to build meaningful
reports and graphs in the following areas :-
- Sales and Market Information
- Visits / Activity (ETMS)
- Budgets / Forecasts
- Product / Therapy / Business Unit
- Territory Spend
- Clinical Trial Data Analysis
- Pharma-Economic Data
- Patient Usage Analysis
- Survey Analysis
- Stock Coverage, Breakdown
- Product Launch
- Off Patent
- Distributor / Wholesaler Sales Analysis
- Pharma Co-vigilance
- Product Safety Update Reports
HEALTHCARE
Cardiology Clinic Solution
Cresselle have built a web based solution for collecting cardiology patient information.
This clinical information is then analysed and client specific reports are generated.
The information collected includes :-
Patient Overview
- * Cardiovascular History
- * Cardiovascular Events (MI, Angina, Coronary Angioplasty)
- * Diabetic Type
- * Smoking habits
- * Exercise levels
- * Alcohol Consumption
Medications
The Types, Brands and dosages under the following headings :-
- - Anti-Hypertensives
- - Anti-Platelets
- - Cholesterol Lowering
- - Diabetic
- - Smoking Cessation
Device Readings
- * Cholesterol Results (Trigs, Total Cholesterol, HDL, LDL, Glucose)
- * Blood Pressure * Urinalysis (Protein, Blood, Glucose, Keytones)
- * Body Mass Index (Weight, Height, Waist Circumference)
Summary and Advice Given
All advice given to the patient is stored for review at a later date.
The solution includes the ability to upload information directly from the most common
cholesterol reading devices.
Diabetic Clinic Solution
Similar to our Cardiology Clinic solution, Cresselle have initiated the investigation
and implementation of a solution for collecting Diabetic Patient information.
RETAIL
Cresselle are delivering Point of Sale and Stock Levels information analysis and
reporting to the Retail sector through our ‘Dive2Retail’ solution.
Dive2Retail provides a complete solution for collecting the sales information directly
from the POS systems in your shops, validating the information, storing the information
in a data warehouse and providing powerful and tailored reports, graphs and analysis
capabilities to your organisation.
The Dive2Retail solution is particularly suited to Franchise businesses.
Collection
We will work with your retail outlets in automating the collection of point of sale
information from the various systems operating in the outlets. This step ensures
we receive all the required information from each shop on time and that a common
file format is in place for each POS system. Some of the POS systems we have experience
with include Station Master, Merit and Retail Solutions.
Cleansing & Validation
Once the data is available to the Dive2Retail application, it is uploaded into a
temporary sales table where the information is cleansed and validated.
This step ensures that the information obtained is compete and correct. Some of
the key checks include :-
- Sales amounts are within a set % variation
- All of the products,shops and departments are recognized and categorized
correctly
Any potential issues with the information files are automatically alerted via email
or SMS.
Storage
The sales information is stored securely in a database and this forms the basis
for delivering reports to the various stakeholders in the business.
The tables are deigned for rapid querying of information and allows for the maintenance
of the master information including the master shop details, products, departments
and wholesalers.
Distribute
We understand the wide spectrum of departments and users in your organisation. Our
solution provides numerous mechanisms for delivering information to suit the individuals,
including, automatic emailed reports, web portal, KPI dashboards, Adobe Acrobat,
Microsoft Excel and a powerful analysis interface.
Key Features
- · One Source of cleansed information
- · Brand, Shop, Territory Sales Analysis
- · Stock Reporting
- · Budget / Forecasts Integration
- · Shop Maintenance
- · Commodity Group Maintenance
- · Supplier Maintenance
- · Fiscal Calendar Support
- · Shop Loyalty Analysis
- · Central Distribution / Wholesaler Reporting
- · Integration with in-house applications
- · Rapid Deployment, Flexible, Scalable
- · Release IT department time from building regular reports
- · Secure—Users / Levels / Departments
DISTRIBUTION
Cresselle are working with companies in the distribution sector, implementing solutions
that help manage and track performance of distribution activities.
We collect data from existing client systems that handle distribution operations,
orders, stock, sales, supplies, accounts and projections.
From this information, we automate the building of reports and graphs and provide
analysis functionalities to the various stakeholders in the business.
Operations
- · Supply Chain Analysis
- · Route Efficiency / Analysis
- · Shift productivity
- · Throughput / Breakages
Sales / Marketing
- · Online customer access to sales
- · Sales trend analysis
- · Brand sales comparison
- · Sales growth
- · Marketing campaign impact
Finance
- · Product profitability
- · Brand profitability
- · Sales tracking / reporting
- · Cost of Sales The effort consumed in building these reports is costly.
Organisations
lose numerous hours every month creating excel spreadsheets, graphs and reports.
Cresselle can work with you in automating the building and delivery of these reports
and leave you to do your job.
OTHER MARKETS
Cresselle also perform much work in the Technology, Manufacturing and Financial
sectors. Much of this work is bespoke software development and information reporting.
We see the huge potential for our Information Management Solutions and expertise
in other market areas and we continue to expand into these with our ever increasing
client base.
